Online+ Unpacked: What Is It and Why It’s Different

Social media is broken.

We scroll for hours but own nothing. Platforms monetize our time, data, and creativity, while we get fleeting attention and likes.

Online+ is here to change that.

As we kick off Online+ Unpacked — a behind-the-scenes series exploring the platform before launch — we’ll break down what makes Online+, the decentralized social app from Ice Open Network, a radically different kind of social network.

This isn’t just blockchain for blockchain’s sake. It’s a rethink of how we connect, share, and earn online, built for everyday users and Web3 veterans alike, and grounded in the principle of digital sovereignty.


A Mobile-First, Feature-Packed Social App

Online+ brings together everything you expect from a modern social app, but rebuilt with blockchain at its core.

Here’s what’s inside:

  • Content Sharing Across Formats
    Post stories, articles, videos, or long-form posts, all recorded on-chain, owned by you, and monetizable. Imagine uploading your latest artwork or sharing a life update and receiving direct support from your community, instantly.
  • End-to-End Encrypted Chat
    Message friends, collaborators, and fans securely. Online+ chat is end-to-end encrypted — no “Big Brother” watching you, no third-party provider, no data mining. Just you and the people you choose to talk to.
  • Integrated Wallet
    Your profile is your wallet. From sign-up, you hold an on-chain identity that lets you post, tip, earn, subscribe, and interact — without connecting a separate crypto wallet or handing over personal data.
  • dApp Discovery
    Go beyond just social media and seamlessly explore the wider Web3 world, with third-party dApps, community spaces, and partner hubs all a click away inside the Online+ app.

And here’s the reassurance: You don’t need to hold crypto, manage private keys, or be a blockchain expert to use Online+. We built it to feel as intuitive as the social apps you already use, but with full ownership baked in.


Why Big Tech Platforms Lock You In

Traditional social platforms run on a closed model: they own the platform, the data, and the rules.

Your posts, likes, comments, your every online move, and even your identity live inside their system. You can’t take them with you. Your time and attention are sold to advertisers, while opaque algorithms decide what you see and who sees you.

Online+ flips that model.

  • You own your identity — secured on-chain, portable, and under your control.
  • You control your content — no one can shadowban or deplatform you.
  • You decide where value flows — through direct tipping, boosts, subscriptions, and creator coins.

This is digital sovereignty in action: social without middlemen, where individuals, not platforms, hold the keys.


Tokenized Interactions Without the Noise

With Online+, tipping isn’t theoretical, but baked into the experience. Want to support your favorite writer, musician, or commentator? Send a tip in the platform’s native $ION coin with a single tap.

Want to support your favorite writer, musician, or commentator? You’ll be able to tip them with a single tap. Want a post you love to reach more people? Boosting will make that possible. Want deeper connection with a creator? Subscribe with real, recurring support — all on the roadmap.

Every microtransaction has transparent outcomes: 50% of the platform fee is burned (thus reducing token supply), and 50% goes to creators, referrers, and node operators. It’s a deflationary, creator-powered system where value circulates, rather than concentrating.


Social That Feels Social Again

At its heart, Online+ is about restoring something we’ve lost at the hands of Big Tech: genuine, user-driven social connection.

  • Users interact freely, with control over what they see — no shadowbanning or content bans, and the option to switch between interest-based recommendations and a pure followers-only feed.
  • Conversations and content flow openly, shaped by people, not engagement formulas — users can mute, block, and customize their experience without hidden ranking or suppression.
  • Communities will gather in hubs, blending social interaction and decentralized finance in one space.
  • Over time, creators will automatically mint creator coins when they post, letting fans invest in their success.
  • Users who refer friends will earn a 10% lifetime share of the platform fees generated by their referred friends.

No engagement traps. No attention farming. Just people, content, and value — all on users’ own terms, with tools to control what they see and how they interact.


Why It Matters

Online+ isn’t just a new app — it’s a new kind of social contract.

By embedding ownership, privacy, and value into everyday interactions, we’re opening the door for the next 5.5 billion Internet users to go on-chain, not through speculation, but through connection and digital sovereignty.

Creators earn directly. Communities thrive on shared incentives. Users reclaim control over their data, attention, and rewards.

We’re not just launching a social platform. We’re building an internet that works for its users.


What’s Next

Next week in Online+ Unpacked, we’ll explore how your profile is your wallet, and why on-chain identity transforms everything from ownership to reputation.

Follow the series along, and get ready to join a social platform that finally works for you.