In the first article of our Online+ Unpacked series, we explored what makes Online+ a fundamentally different kind of social platform — one that puts ownership, privacy, and value back into users’ hands.
This week, we go deeper into the heart of that difference: your profile isn’t just a social handle — it’s your wallet.
Here’s what that means, how it works, and why it matters for the future of digital identity.
On-Chain Identity, Made Simple
When you sign up for Online+, you’re doing more than creating a username. You’re generating an on-chain identity — a cryptographic keypair that connects you directly to the decentralized network.
Think of it as your passport to everything Online+: posting, tipping, earning, subscribing, and interacting across the app. But unlike Web3 platforms that require separate wallets or clunky integrations, Online+ integrates the wallet directly into your profile, so the experience feels seamless.
The result? You hold the keys — literally and figuratively. Your content, your connections, your transactions are yours alone, without middlemen.
Your Content, Your Wallet, Your Rules
On Online+, every action ties back to your wallet.
- Post a story, an article, or a video? It’s recorded on-chain and linked to your identity.
- Earn tips from your community? They flow straight into your wallet, no platform cuts.
- Boost a creator’s post? You’re sending direct on-chain value, not just invisible algorithmic points.
Even in the first version, Online+ lays the foundation for this by allowing users to transfer tokens directly within profiles and chats — a core building block for upcoming features like tipping, boosts, and creator coins.
The beauty of this system is its simplicity. You don’t need to switch between apps or manage multiple accounts. Online+ treats identity, content, and value as one connected flow.
What Makes This Different from Traditional Social Platforms?
Most social platforms keep your identity and wallet separate — if you even have a wallet at all.
Your posts? Owned by the platform.
Your audience? Controlled by algorithms.
Your earnings? If they exist, they’re gated by ad revenue splits or payout thresholds.
On Online+, it’s different:
- You own your content — it lives on-chain, under your control.
- You own your earnings — whether from tips, boosts, or future creator coins.
- You own your identity — portable, interoperable, and independent of the platform.
This is the foundation of digital sovereignty — the idea that your online self belongs to you, not to Big Tech companies or any other middlemen.
How Earning Works on Online+
As Online+ evolves, users and creators will have multiple ways to earn:
- Tips: Send small, direct appreciation for content you enjoy.
- Boosts: Help posts reach more people with on-chain microtransactions.
- Creator Coins: Unique, creator-specific tokens automatically minted on first posts, giving fans a way to invest in their success.
While some of these features will come online post-launch, the core system — a wallet deeply embedded into every profile — is already live, setting the stage for a rich, creator-powered economy.
Why It Matters
We believe the next generation of social platforms won’t be built around engagement metrics — they’ll be built around ownership.
By turning profiles into wallets, Online+ blurs the line between content and value, identity and economy. It lets users carry their social capital and economic capital together, opening up new ways to connect, reward, and grow.
And most importantly, it puts power where it belongs: with the user.
What’s Next
In next week’s Online+ Unpacked, we’ll dive into one of the most important and defining parts of the Online+ experience: the feed.
We’ll explore how Online+ balances recommendations and personal control, how the algorithm works (and how it’s different from Big Tech), and why we believe discovery should empower users, not manipulate them.
Follow the series along, and get ready to join a social platform that finally works for you.